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A "blue book" refers to Kelley Blue Book .
First published in 1926 by company founder Les Kelley, the book is named after The Social Registry, a book that listed the names of local movers and shakers commonly referred to as the "blue book."
Through the years, the book has become a trusted source of information for the automotive industry, sort of like an industry bible.
It's kept up with the times, turning into a viable online resource.
Use this "book" as a reference for obtaining important information on new and used cars as well as motorcycles and recreational vehicles. It's especially useful to determine a fair price on a vehicle.
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Which car is right for you? Is it the right time to buy or sell? Our tools can help.